These changes aim to provide users with more accurate and relevant search results. One of the key changes is an increased emphasis on the quality of backlinks.
Google now places a stronger emphasis on the relevance and authority of the linking site. This means that websites with backlinks from high-quality, relevant sources will boost their rankings.
Another change introduced with the March 2024 update is a more nuanced evaluation of anchor text. Previously, websites that used exact match anchor text excessively could manipulate their rankings.
However, with the update, Google has become more sophisticated in determining the intent behind the anchor text. Websites that use natural, diverse anchor text that aligns with the content of the linked page will see a positive impact on their rankings.
Websites with a healthy mix of different types of backlinks, such as editorial links, guest posts, and social media mentions, will be favored over those with an over-reliance on a single type of link.